Rossoblu is a modern Italian restaurant in downtown Los Angeles, grounded in the culinary traditions of Bologna and the convivial energy of Emilia-Romagna. The brand balances precision and warmth, pairing handmade pastas and a serious wine program with a dining room that feels lively, layered, and unmistakably contemporary.

My work focused on shaping a visual language that matched that duality. Through campaign design, menu systems, photography, and digital assets, I built a cohesive identity that feels refined but never rigid. Typography remains confident and structured, while imagery highlights texture, movement, and the rhythm of service. Across print, social, and in-restaurant touchpoints, the system translates regional Italian heritage into a distinctly Los Angeles perspective—polished, vibrant, and grounded in hospitality.