Retro Gusto is a brand identity inspired by 1970s Italian marketing—bold, sun-soaked, and unapologetically graphic. Drawing from the warmth of Calabria and old-school trattoria ephemera, the system blends nostalgic typography with a fresh, minimal execution that feels modern and versatile.

Designed in Adobe Photoshop and Illustrator, the identity centers around a confident, bold wordmark paired with a restrained color palette and simple compositions. The result is branding that’s easy to apply across packaging, menus, merchandise, and digital touchpoints—clean and adaptable without losing personality.