A full-spectrum creative project encompassing brand identity, photography, graphic design, social media, and overall brand development. Surrell on Madison is a Pacific Northwest dining experience with refined, approachable hospitality.

I led the entire creative process from ideation to execution, developing a cohesive visual and digital presence that reflects the restaurant’s elevated yet inviting atmosphere. The work included crafting a distinctive visual identity, capturing signature dishes and interiors through photography, designing digital and print collateral, and building a social media strategy that communicates the brand’s essence across all touchpoints.