Surrell on Madison is a Pacific Northwest dining experience defined by refined yet approachable hospitality. This project focused on ongoing brand development and marketing across social and web platforms, translating the restaurant’s atmosphere into a cohesive visual presence.

Rather than a single launch, the work evolved alongside seasonal menus, events, and daily operations. Responsibilities included art directing and capturing food and interior photography, designing digital and print promotional materials, and maintaining a consistent social media presence.

Emphasis was placed on clarity, adaptability, and visual consistency, ensuring the brand remained recognizable while supporting frequent updates and reinforcing a warm, elevated guest experience.